Friendship Inspires Marketing Solution
When Danni Barnes was studying for her marketing degree at Unitec, she would often give advice to her friend and hairdresser, Simone Jones of Headstart Total Body. Jones however faced the dilemma of many salon owners; limited time to work on her business when she was busy working in the business. This became the impetus behind theSALONzone.
Barnes says, “I wanted to help salon owners like Simone strengthen their brand and the relationship with their customers. I realised that she needed manpower and additional skills rather than a software package.”
Barnes developed a specialist marketing service, easily tailored to each salon’s requirements. Her team works as a marketing department for each salon, meeting with the owner to set the marketing agenda and then delivering the completed work.
“We regularly update websites and facebook pages, write e-newsletters and design mailouts and advertising, letting our clients focus on hairdressing,” says Barnes.
Barnes founded her company with the goal to connect people and is thrilled that it was her connection with Jones that inspired her latest venture.